Learn more about the strong desire you may have to follow what others do.
Most ReadPsychology of Investing
Make better financial decisions by learning about behavioural insights.
Most ReadBehavioural insights: How to counteract your biases to make better decisions
Learn tactics you can use to improve your financial decisions.
Loss aversion: Why people are so afraid of losing money
Find out more about how a fear of losing could impact your decisions.
Confirmation bias: A fundamental risk to your investing decisions
Our desire to be right, gives us a higher sense of self-esteem — even though we may be wrong.
Anchoring effect: How meaningless information can affect your financial decisions
The first piece of information you see is known as the anchor. Find out why.
Why we prefer to go with the flow instead of changing course
Status quo bias is the tendency for people to prefer to stick with the current state of things rather than change their behaviour. This can lead us to do nothing in situations where we should be doing something different.
Pourquoi nous préférons suivre le courant plutôt que de changer de cap
Le biais de statu quo est notre tendance à préférer s’en tenir à l’état actuel des choses plutôt que de changer de comportement, ce qui peut nous amener à ne rien faire dans des situations où nous devrions faire quelque chose de différent.
How overconfidence bias may affect your financial decisions
People tend to overestimate their abilities, intellect, character, and even luck.
How fraudsters take advantage of behavioural biases to promote their scams
Fraudsters take advantage of behavioural biases to push their scams. Learn more about key biases which fraudsters exploit, and how you can protect yourself.
Comment les fraudeurs profitent des biais comportementaux pour commettre leurs escroqueries
Les fraudeurs profitent des biais comportementaux pour commettre leurs escroqueries. Apprenez-en davantage sur les principaux biais qu’ils exploitent et sur la façon dont vous pouvez vous protéger.
Living for today at the expense of tomorrow
People prefer immediate rewards over future rewards. This is known as present bias. Learn more about the many ways present bias can affect your financial decisions.
Vivre pour aujourd’hui au détriment de demain
Les gens préfèrent les récompenses immédiates aux récompenses futures. C’est ce qu’on appelle la distorsion du présent. En savoir plus sur les nombreuses façons dont les distorsions du présent peuvent affecter vos décisions financières.