Psychology of Investing

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- Getting startedLearn about the stock market, investment types, and how to get started.
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- ETFs (exchange-traded funds)These funds hold a collection of investments and are traded on a stock exchange.
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- RRSPsA Registered Retirement Savings Plan grows your savings tax free until you retire.
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- Get Smarter About Crypto
- Investing fundamentalsThis site brings you on a visual journey of key investing concepts. No matter your age, income or goals, these eight fundamentals can help you make smarter investing decisions.
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- Investment reportingThis site guides you through the steps to learn how your investments are doing. Then you'll know when to make changes in order to meet your goals.
- Interviews
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Active choice making and defaults

Defaults have a powerful effect on behaviour because we are most likely to choose the option provided.

Mental accounting

We tend to treat money differently based on how we obtain it or what we intend to spend it on.

Familiarity bias

People try to make things simpler by gravitating towards investment decisions of familiar products.

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