Psychology of Investing | GetSmarterAboutMoney.ca

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Anchoring effect: How meaningless information can affect your financial decisions

The first piece of information you see is known as the anchor. Find out why.

Loss aversion: Why people are so afraid of losing money

Find out more about how a fear of losing could impact your decisions.

Confirmation bias: A fundamental risk to your investing decisions

Our desire to be right, gives us a higher sense of self-esteem — even though we may be wrong.

Behavioural insights: How to counteract your biases to make better decisions

Learn tactics you can use to improve your financial decisions.

Mental accounting

We tend to treat money differently based on how we obtain it or what we intend to spend it on.

Active choice making and defaults

Defaults have a powerful effect on behaviour because we are most likely to choose the option provided.

Familiarity bias

People try to make things simpler by gravitating towards investment decisions of familiar products.

How overconfidence bias may affect your financial decisions

People tend to overestimate their abilities, intellect, character, and even luck.

Herd behaviour: When following the crowd isn’t in your best interest

Learn more about the strong desire you may have to follow what others do.

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